How changing habits are reshaping home improvement
Canadians are rethinking the way they shop, and thrifting is at the center of this shift. According to a new survey released by Habitat for Humanity Canada, Habitat ReStore, its nonprofit home improvement store, is seeing firsthand how attitudes toward second-hand shopping are evolving.
The “Thrift Shift in Canada” survey explores what’s driving this trend and reveals a growing demand for affordable, sustainable options – especially when it comes to the home.
Thrifting Goes Mainstream
What was once considered niche is now firmly part of everyday shopping habits. The survey found that:
- 66% of Canadians agree thrifting is now part of mainstream culture
- 6 in 10 Canadians plan to buy pre-owned items in the next year
- More than 8 in 10 say thrifting makes economic sense given the cost of living
- 83% believe thrifting is better for the environment
These findings reflect a powerful combination of motivations. Rising living costs are pushing Canadians to look for value, while environmental concerns are encouraging more sustainable consumption habits. At the same time, the stigma around second-hand shopping continues to fade because 6 in 10 Canadians say they’re proud to show off their thrifted finds.
Beyond Clothing: A New Era of Thrifting
While thrift stores have long been associated with clothing and books, today’s shoppers are thinking bigger. Canadians are increasingly turning to thrift for:
- Home décor and housewares
- Furniture
- Renovation materials
- Appliances
This shift signals a broader trend: thrifting is no longer just about saving money. it’s becoming a key part of affordable home improvement and design.
Younger Canadians in particular are embracing this mindset, with those aged 18 – 34 more likely to thrift for DIY projects and to mix second-hand and new items for a personalized look.
What’s Driving Canadians to Thrift?
The survey highlights three main motivators:
- Saving money (68%) remains the top reason
- Reducing waste (36%) reflects growing environmental awareness
- The thrill of the “treasure hunt” (28%) adds a sense of discovery
Convenience also plays a role, with proximity to thrift stores and recommendations from family and friends influencing where people shop. Meanwhile, social media is helping fuel the trend among younger audiences.
ReStore: Meeting a Growing Need
With more than 100 locations across the country, Habitat ReStore is uniquely positioned to meet this rising demand. As a national social enterprise, ReStore offers a wide selection of donated home improvement goods at affordable prices, from furniture to building materials.
What sets ReStore apart is its mission: every purchase and donation helps build safe, affordable housing in communities across Canada. Proceeds support local Habitat for Humanity organizations as they partner with families in need of housing.
The survey also found that nearly two-thirds of Canadians prefer to thrift at stores run by charitable organizations, underscoring the importance of purpose-driven shopping.
Spring Into Action: Shop or Donate
As spring cleaning and moving season begins, there’s no better time to take part in the thrift movement. Whether you’re refreshing your space, tackling a renovation project, or decluttering your home, ReStore offers a way to make a meaningful impact.
By shopping or donating, Canadians can:
- Save money
- Reduce waste
- Support affordable housing in their communities
Ready to join the Thrift Shift? This Earth-conscious approach to home improvement isn’t just a trend, it’s a smarter, more sustainable way forward.